Novus is the first product to be developed by Sentiens, and follows closely the product development process highlighted on the Product page.

After identifying the tobacco market as a core addiction area worth pursuing, the Sentiens science team built a deep understanding of how tobacco, nicotine and cigarette products work, why they are addictive, and how cessation products or systems are designed to work.  This knowledge base includes both physiological and psychological aspects of the addictive nature of the products.

With this base, Sentiens developed Novus with our BotanicBoost technology platform. Being disconnected from existing products, technologies or approaches, Sentiens was able to create a completely new product category; not an e-cigarette, and not a nicotine replacement therapy.  Novus is familiar in look and feel, but completely unique in taste and performance.